Re-Engaging Employees and the Importance of Preventive Care: a Case Study
INDUSTRY: Public Sector
COMPANY: Metropolitan Airports Commission (MAC)
EMPLOYEE POPULATION: 650
LOCATIONS: 7
UNDERLYING BACKGROUND
The year following COVID, MAC recognized the increased need to re-engage employees in their health metrics and the importance of preventive care. The catalyst for engagement started with onsite biometric screening events where they emphasized the importance of preventive health care and completing the online health assessment. Additionally, a key objective was to drive more engagement in the health portal and onsite coaching.
The onsite HealthSource Solutions Wellness Program Manager led employee trainings on how to maximize all aspects of the portal, worked with managers and supervisors to engage and promote the wellness program, and collaborated with other departments to support community outreach. As a result, MAC experienced significant improvement in engagement.
STRATEGIC APPROACH
- Develop a comprehensive strategy that works across the company’s diverse demographics and reaches deeply into the organization by engaging spouses as well as employees.
- Implement a comprehensive portal training to help employees better navigate resources and track progress towards their goals.
- Utilize the portal to drive awareness and engagement with the onsite health coach.
- Establish communication strategies and implement targeted programs for high-risk areas.
- Partner with wellness champions to deliver a wellness overview during new employee onboarding sessions.
- Organize community-oriented activities such as an employee garden, adopt a highway clean-up program, and bring local therapy dogs into departments for stress management breaks.
- Leverage the resource hub on the wellness portal to drive awareness to vendor partners that support wellbeing and highlight each every quarter.
- Develop onsite events and activities that increase awareness of health options available to all employees.
- Leverage the cohesive culture to boost engagement with wellness programming through team-based activities.
SOLUTION OVERVIEW
By implementing a comprehensive communication strategy that incorporated multiple approaches, along with securing commitment and support from both leadership and managers, MAC exceeded their engagement targets for 2023.
OUTCOMES
- Integrated health coaching, stretch breaks, and engagement opportunities optimizing an environment that promotes health and wellbeing
- 281 active spouses in the wellness portal participating alongside the employee with an activation rate of 89%
- Exceeded portal usage targets with 63% average unique log ins per month; benchmark was 49%
- Exceeded health assessment, biometric screening and preventive care targets:
- 81% of eligible completed the health assessment
- 60% of eligible completed their biometric screening
- 85% completed an annual preventive care exam
Download the case study here.
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