Going Beyond Go Red: A Successful Heart Health Program
February is Heart Health Awareness Month, and one initiative that many companies recognize is “Go Red Day” on the first Friday in February — an initiative to raise awareness about women’s heart health. Heart disease is not just a killer of men, it is the number one killer of men and women in the U.S.! Many companies engage in Go Red through distributing educational materials and having employees share a photo selfie wearing red clothing and accessories. However, some companies want to make a greater impact on employee heart health. Learn how our client DiaSorin created a 28-day Go Red Challenge.
Going Beyond Go Red Day:
DiaSorin has been working with HealthSource Solutions since 2018. In early 2021, after doing several successful photo share challenges over the years, they wanted to take it a step further. Using educational content from HealthSource Solutions and a campaign from the National Heart, Lung, and Blood Institute, DiaSorin created a 28-day Go Red challenge where employees could engage in heart-healthy habits. These activities were geared towards all employees, from participants wanting to maintain their good heart health to individuals looking to improve their existing risk for heart conditions.
How did the challenge work?
Participants downloaded the NHLBI 28 Days Towards a Healthy Heart handout. Each day there was a new heart-healthy challenge to complete. Participants tracked their completed challenges on their company wellness portal. The goal was to complete at least 20 of the 28 daily challenges to receive 50 points towards their wellness program incentive.
How did you ensure the challenge was successful?
The wellbeing program leaned on their Wellness Portal tool to post the content and house the tracking challenge. They leveraged their employee intranet site and engaged their wellbeing champion network to help spread the word. Additionally, a special communication to managers and supervisors was formulated to help them promote the challenge in their teams. With this extended network of program promotion, participation rose higher than previous photo share challenges. 90 employees participated in the challenge and 63 (70%) completed the challenge!
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