Case Study: Fitness Center Engagement for Women

INDUSTRY: Fitness Centers

COMPANY: City of Minneapolis

EMPLOYEE POPULATION: 4,100

LOCATIONS: 1

UNDERLYING BACKGROUND

The first to be designed and staffed by HealthSource Solutions, the City of Minneapolis gained an active fitness center with onsite staff as a part of the employee engagement program. But during anecdotal surveying, it was uncovered that a significant portion of the population, specifically women, were underutilizing the facility despite expressed interest in the equipment and programming. The onsite Senior Fitness Specialist sought to meet their needs by adjusting the program.

STRATEGIC APPROACH

• Conducted a quantitative engagement survey to identify knowledge gaps, challenges, and areas of interest.
• Established goals and criteria for classes around resistance and strength training.
• Established a brand for the new program, “Ladies that Lift.”
• Launched a one-month pilot program designed around two 30-minute guided classes per week.
• Collaborated with Human Resources and Women’s ERG to expand programming and communication to cross-promote the tailored
  fitness programming.
• Hybrid option was incorporated to allow work-from-home employees to participate on their off days, expanding the reach
  of the program.

OUTCOMES

The pilot program started with 15 participants per class and
validated the need and desire for more strength programming tailored towards women. The program has continued, turning “Ladies that Lift” into a keystone program showcased during interviewing and employee onboarding.

• Increased usage of facility and equipment.
• Helped develop a stronger sense of community and accountability among participants.
• Created additional opportunities for communication, reinforcing the organization’s culture and value to the employees.
• Led to additional collaborations with Women’s ERG including mobility pop-up classes, lunch and learns, and wellness week support.

"The gym is a great bonus of working for the city!"

"This was such a friendly and welcoming environment. Thank you for organizing this class!"

"These group exercise classes have been a great way to break up my day."